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Content Writer


 Develop written content for use by the marketing and sales teams to generate awareness and leads and accelerate opportunities in the sales process. Content developed includes short- and long-form pieces, such as:

  •  Whitepapers, research reports, blog posts and thought leadership pieces
  • Campaign collateral (brochures, datasheets, infographics, etc.)
  •  Digital content (website, video, email, etc.)
  •  Advertising copy (display ads, print ads, tradeshow signage, etc.)
  •  Presentation content
  •  Work closely with sales and marketing to ensure content assets present the company’s capabilities in the context of marketplace trends and marketers’ challenges and objectives
  •  Collaborate with subject matter experts across business units and functions (product management, ad operations, client services, analytics) to inform the development of various internal and external content deliverables (thought leadership, documentation, etc.)
  •  Assist in the development of a content calendar and ensure alignment across multiple platforms and vehicles
  • Assist in the development of marketing campaigns that align to the buyer’s journey, including but not limited to, emails, newsletters, white papers, videos, and infographics
  •  Analyze content effectiveness against defined KPIs and use this data to adapt and shape content and strategy
  •  Write, edit and proof other internal and external content assets as needed



• Minimum of 3-5 years in a marketing environment

• Understanding of the marketing & advertising technology ecosystem

• Strong overall writing and editing competency with the ability to produce several peices a week when needed

• Flexible writing style that can be adapted to various target audiences (business, technical, formal and informal/authentic)

• Exceptional project management skills & the ability to juggle multiple assignments

• Motivated self-starter with ability/confidence to work independently, and as part of a team

• Skillful proofreader, ensuring content is accurate & adheres to style/brand standards

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