Visual IQ is looking for a Product Management Intern for the summer 2017. The product management intern will help investigate user behavior, evaluate solutions both from a data and a use case perspective, conduct quantitative analysis of user behavior and investigate new technologies or new solutions on a project basis.
We are looking for someone comfortable with web and mobile based marketing and advertising technology and who is interested in understanding customer needs both quantitatively and qualitatively. If you are an engineering student interested in product management, this would be good opportunity to get exposure to user analysis and ad technology. If you are in marketing and have a technical bent and understand digital marketing technology (how campaigns are created, ad serving etc.) this would also be a good fit. You may also get some opportunities to work “hands on” with our product set so you should be comfortable working with data, identifying data issues etc.
• Conduct analysis of usage patterns for Visual IQ products - (analysis of user logs, behavior patterns, and frequently used functions. Goal is to identify product areas seeing frequent or infrequent use and user motivations behind these.)
Assist with conducting usability tests and garnering feedback from users. Make specific product recommendations based on these. (take feedback from users, evaluate features for usability, use case testing)
Identify and validate use cases and evaluate potential designs and solutions against these uses cases for fit, usability and client value
Assist with product rollouts and go to market process
Respond to product requests and research and recommend potential solutions
Other product management assignments, special projects, technology investigations etc.
Knowledge, Skills, and Abilities
Knowledge of web-based and mobile applications
Experience conducting data analysis
Ability to work independently and across different organizations
Marketing (should have an understanding of digital marketing, advertising or web technologies)
Engineering or (digital) Marketing Major
Experience in marketing or advertising a plus (we are a marketing technology company)
Must be able to work in Needham, MA